15 lead magnets you can build this week

Every format that's working right now, with the template and the Claude prompt for each.

Most lead magnets arrive thin. Someone gives you their email and gets a generic PDF, and now they trust you less than before they signed up. This swipe file is the fix: 15 formats, from a checklist you can build in half a day to original data that takes a week. Each one comes with what it is, why it works, how long it takes, a fill-in template, and a Claude prompt that builds it from your own material.